Pelatihan Digital Marketing E-Katalog LPSE di PT. Abisakti Surya Megakon [Digital Marketing Training on LPSE E-Catalog at PT. Abisakti Surya Megakon]
DOI:
https://doi.org/10.47679/ib.20261518Keywords:
digital marketing, e-katalog, LPSE, pelatihan, transformasi digitalAbstract
The rapid development of information technology has encouraged companies to adopt digital transformation in marketing and procurement processes. One of the platforms used in government procurement is the LPSE E-Catalog, which enables transparent and efficient electronic transactions. PT. Abisakti Surya Megakon, as a provider of goods and services, faces challenges in optimizing the use of digital marketing through the LPSE E-Catalog, particularly in product management, digital promotion, and online marketing strategies. This community service activity aimed to improve the competencies of the company’s human resources in utilizing the LPSE E-Catalog as a digital marketing platform. The implementation methods included observation, training, mentoring, and evaluation. The results showed an increase in participants’ understanding of the LPSE E-Catalog, digital marketing strategies, product display optimization, and electronic transaction management. Furthermore, participants were able to independently implement digital marketing strategies to enhance the company’s opportunities in government procurement markets. This activity positively contributed to improving digital literacy and enhancing the company’s competitiveness in the era of digital transformation.
Abstrak. Perkembangan teknologi informasi mendorong perusahaan untuk melakukan transformasi digital dalam proses pemasaran dan pengadaan barang/jasa. Salah satu platform yang digunakan dalam pengadaan pemerintah adalah E-Katalog LPSE yang memungkinkan proses transaksi dilakukan secara transparan dan efisien. PT. Abisakti Surya Megakon sebagai perusahaan penyedia barang dan jasa menghadapi kendala dalam optimalisasi pemanfaatan digital marketing berbasis E-Katalog LPSE, terutama pada aspek pengelolaan produk, promosi digital, dan strategi pemasaran daring. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi sumber daya manusia perusahaan dalam memanfaatkan E-Katalog LPSE sebagai media digital marketing. Metode pelaksanaan meliputi observasi, pelatihan, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai penggunaan E-Katalog LPSE, strategi pemasaran digital, optimasi tampilan produk, dan pengelolaan transaksi elektronik. Selain itu, peserta mampu mengimplementasikan strategi digital marketing secara mandiri untuk meningkatkan peluang pemasaran produk perusahaan pada sektor pengadaan pemerintah. Kegiatan ini memberikan dampak positif terhadap peningkatan literasi digital dan daya saing perusahaan dalam era transformasi digital.
References
Yudianto, F., Herlambang, T., & Anggoro, S. D. (2022, January). Pelatihan Desain Pembuatan Website di PT Abisakti Surya Megakon. In Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Universitas Nahdlatul Ulama Surabaya (Vol. 1, No. 1, pp. 703-710).
Herlambang, T., & Yudianto, F. (2018). Pelatihan E-Marketing di pondok pesantren Mukmin Mandiri Sidoarjo. Community Development Journal, 2(1).
Katias, P., Herlambang, T., Adinugroho, M., Yudianto, F., & Anshori, M. Y. (2023). Sosialisasi Pengembangan Sistem Manajemen Strategi dengan Pelatihan Simulasi Estimasi Profitabilitas Perusahaan di PT Abisakti Surya Megakon. Indonesia Berdaya, 4(4), 1615-1622.
Yuliana, L., Adinugroho, M., Yudianto, F., Herlambang, T., Susanto, F. A., & Rihlah, J. (2023). Exploring the Use of Microsoft PowerPoint for Early Childhood Education: A Community Engagement Program Mengeksplorasi Penggunaan Microsoft PowerPoint untuk Pendidikan Anak Usia Dini: Program Pengabdian Masyarakat. Indonesian Journal of Cultural and Community Development, 14(2).
Yudianto, F., Magfira, D. B., Adinugroho, M., Herlambang, T., & Yuliana, L. (2023). Pelatihan bisnis digital marketing di PT. Abisakti Surya Megakon. Indonesia Berdaya, 4(4), 1557-1564.
Yudianto, F., Yuliana, L., Herlambang, T., & Maghfira, D. B. (2025). Pelatihan pengujian website di PT. Abisakti Surya Megakon menggunakan Gtmetrix (Website Testing Training at PT. Abisakti Surya Megakon Using GTmetrix). Indonesia Berdaya, 6(2), 437-442.
Magfira, D. B., Yudianto, F., & Herlambang, T. (2024). Desain Pelatihan E Marketing Di Pondok Al Muin Syarif Hidayatullah. SEMANGGI: Jurnal Pengabdian Kepada Masyarakat, 3(1), 79-86.
Yudianto, F., Nisa, D. N. K., Yuliana, L., & Meutia, N. S. (2026). Pemanfaatan Platform Media Sosial Instagram dan Tiktok dalam Merumuskan Strategi Konten Visual Pada fitinline. com [The Use of Instagram and TikTok in Developing Visual Content Strategies for Fitinline. com]. Indonesia Berdaya, 7(2), 533-542.
Herlambang, T., Yudianto, F., Adinugroho, M., Susanto, F. A., & Yuliana, L. (2024). Employee Information System Development at PT. Friends of Sakinah Flashlight Surabaya. Indonesia Berdaya, 5(1), 81-92.
Adinugroho, M., Sari, R., Herlambang, T., & Yudianto, F. (2023). Pelatihan Pengembangan User Interface Pada Website Yayasan Al-Jihad Surabaya. Jurnal Layanan Masyarakat, 7(3).
Adinugroho, M., Arobi, A. I., Wulansari, T., Herlambang, T., Yudianto, F., & Authar, N. (2024). Peningkatan Perekonomian Melalui Pemberdayaan UMKM dan Pemanfaatan Digital Marketing (di SMP Yamassa Surabaya). Indonesia Berdaya, 5(4), 1151-1158.
Herlambang, T., Yudianto, F., Adinugroho, M., Fikriyyah, M., Lestari, W. W., & Wati, D. A. (2024). Utilisation Of The Financial System And Profile Website Of The Al-Khoiriyah Mosque Banyu Urip. Jurnal Layanan Masyarakat, 8(1).
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Firman Yudianto, Mukhtar Adinugroho, Nur Shabrina Meutia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright and License Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read BIB's Posting Your Article Policy at https://www.ukinstitute.org/journals/ib/about/editorialPolicies#custom-3
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Journal of Indonesia Berdaya agrees to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Journal of Indonesia Berdaya use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
- Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
- Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
- Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Journal of Indonesia Berdaya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
