Peningkatan Kompetensi Manajerial Pemilik UMKM Desa Kragan Sidoarjo dan Penguatan Terhadap Penguasaan Teknologi dalam Menghadapi Ekonomi Digital
Enhancing Managerial Competencies and Technological Proficiency among MSME Owners in Kragan Village, Sidoarjo, in the Digital Economy Era
DOI:
https://doi.org/10.47679/ib.20261658Keywords:
Desa Kragan, Kompetensi Manajerial, Literasi Digital, QRIS, SAK EMKM, UMKM, Managerial CompetencyAbstract
Desa Kragan, Kabupaten Sidoarjo memiliki potensi ekonomi berbasis UMKM yang strategis, namun mayoritas pelaku usaha menghadapi hambatan di bidang manajerial dan rendahnya adopsi teknologi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi manajerial dan mengakselerasi literasi digital pelaku UMKM di Desa Kragan melalui kerangka kerja Participatory Technological Development (PTD) dan metode Hybrid Mentoring (30% teori, 70% praktik/active learning). Intervensi terintegrasi mencakup pendampingan pembukuan berstandar SAK EMKM, penyusunan SOP operasional, hibah sarana Portable Digital Branding Studio, pemanfaatan aplikasi kasir digital (POS), onboarding marketplace, serta integrasi sistem pembayaran QRIS. Evaluasi program dilakukan terhadap 20 pelaku UMKM mitra menggunakan analisis deskriptif dan uji beda statistik non-parametrik (Wilcoxon Signed-Rank Test) atas data pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan pada rata-rata skor kompetensi manajerial dan digital mitra dari 1,79 (kategori rendah) menjadi 4,28 dari skala 5 (kategori sangat tinggi) dengan nilai p < 0,001. Adopsi pembukuan berstandar SAK EMKM meningkat dari 15% menjadi 85%, penggunaan aplikasi kasir digital naik dari 20% menjadi 80%, serta kepemilikan dan penggunaan aktif transaksi QRIS meningkat dari 25% menjadi 90%. Keberlanjutan program dijamin melalui kaderisasi Local Champion dan pembentukan komunitas "UMKM Digital Kragan" sebagai wadah pembelajar mandiri.
Abstract: Kragan Village, Sidoarjo Regency holds strategic MSME-based economic potential; however, most business owners face significant barriers in managerial competencies and low digital technology adoption. This community service program aims to enhance managerial capacity and accelerate digital literacy among MSME owners in Kragan Village using the Participatory Technological Development (PTD) framework and a Hybrid Mentoring scheme (30% theory, 70% hands-on active learning). Integrated interventions include bookkeeping mentorship based on SAK EMKM standards, operational SOP formulation, donation of Portable Digital Branding Studio units, Point of Sales (POS) application implementation, e-commerce onboarding, and QRIS payment integration. Program evaluation was conducted on 20 partner MSMEs using descriptive analysis and non-parametric Wilcoxon Signed-Rank Test on pre-test and post-test data. The results demonstrated a statistically significant increase in the average managerial and digital competency score from 1.79 (low category) to 4.28 out of 5 (very high category) with p < 0.001. Adoption of SAK EMKM-compliant bookkeeping rose from 15% to 85%, digital POS usage grew from 20% to 80%, and active QRIS transaction adoption increased from 25% to 90%. Program sustainability is secured through Local Champion mentorship and the establishment of the "Kragan Digital MSME" community for continuous peer-to-peer learning.
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