Edukasi Tourism Branding Berbasis Kearifan Lokal di SMA N 1 Pangandaran, Kabupaten Pangandaran, Jawa Barat
DOI:
https://doi.org/10.47679/ib.2021106Keywords:
Tourism Branding, budaya, kearifan lokal, pangandaranAbstract
This research aims to help the community in the Pangandaran region solve problems to developing and promoting cultural tourism based on local wisdom as well as nature tourism. This place of community service is located at SMA N 1 Pangandaran as well as Batu Kalde site in Babakan village, Pangandaran District, Pangandaran Regency, West Java. The students involved are grade X and XI students. The problem in Pangandaran tourism is the focus on natural attractions in the form of beaches, whereas many cultural sites are found in Pangandaran such as batu kalde, Goa Jepang, Lingga Kencana, and others. This is compounded by most students do not yet know the existence of such cultural sites. The purpose of this community service is to help introduce cultural tourism in Pangandaran by providing some tourism branding solutions to facilitate tourism promotion. The cultural tourism promotion solution provided is to introduce several cultural sites, provide documenting materials in the form of photos and videos and provide editing training using gadgets owned to further create branding or tourism icons as a medium of promotion of cultural tourism in Pangandaran.
Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian keapda masyarakat supaya membantu masyarakat di wilayah Pangandaran memecahkan masalah berkaitan kepariwisataan supaya di samping mengembangkan dan mempromosikan wisata alam, dikembangkan juga wisata budaya berdasarkan kearifan lokal. Tempat kegiatan pengabdian masyarakat ini berada di SMA N 1 Pangandaran serta situs kepurbakalan Batu Kalde di desa Babakan, Kecamatan Pangandaran, Kabupaten Pangandaran, Jawa Barat. Siswa yang dilibatkan adalah siswa kelas X dan XI. Permasalahan di pariwisata Pangandaran adalah terfokusnya pada objek wisata alam berupa pantai, padahal banyak situs budaya yang terdapat di Pangandaran seperti situs Batu kalde, Goa Jepang, Lingga Kencana, dan lain-lain. Hal ini diperparah dengan Sebagian besar siswa belum tau keberadaan situs budaya tersebut. Tujuan diadakan pengabdian masyarakat ini adalah membantu memperkenalkan wisata budaya di Pangandaran dengan memberikan beberapa solusi branding kepariwisataan untuk mempermudah dalam hal promosi wisata. Solusi promosi wisata budaya yang diberikan yaitu dengan mengenalkan beberapa wisata budaya, memberikan materi pendokumentasian baik berupa foto dan video serta memberikan pelatihan edit menggunakan gadget yang dimiliki untuk selanjutnya membuat branding atau ikon pariwisata sebagai media promosi pariwisata budaya di Pangandaran.
References
Fajarini, U. (2014). Peranan kearifan lokal dalam pendidikan karakter. SOSIO-DIDAKTIKA: Social Science Education Journal, 1(2), 123–130.
Hariyanto, O. I. B. (2016). Destinasi Wisata Budaya Dan Religi Di Cirebon. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 4(2), 214–222.
Hermawan, E. (2019). Strategi Kementerian Pariwisata Indonesia dalam Meningkatkan Branding Wisata Halal. Referensi: Jurnal Ilmu Manajemen dan Akutansi, 7(2), 87–95.
Indrawardana, I. (2012). Kearifan lokal adat masyarakat Sunda dalam hubungan dengan lingkungan alam. Komunitas: International Journal of Indonesian Society And Culture, 4(1).
Koentjaraningrat, K. (2004). Kebudayaan, mentalitas dan pembangunan. Gramedia Pustaka Utama.
Priyanto, P. (2016). Pengembangan potensi desa wisata berbasis budaya tinjauan terhadap desa wisata di jawa tengah. Jurnal Vokasi Indonesia, 4(1).
Priyatna, M. (2017). Pendidikan karakter berbasis kearifan lokal. Edukasi Islami: Jurnal Pendidikan Islam, 5(10).
Sartini, S. (2004). Menggali kearifan lokal Nusantara: Sebuah kajian filsafati. Jurnal filsafat, 14(2), 111–120.
Swaradesy, R. G. (2019). Hoax dan Logika Bahasa: Fenomena Niat Baik Dimanfaatkan Untuk Tipu Muslihat. Waskita: Jurnal Pendidikan Nilai dan Pembangunan Karakter, 2(1), 47–56.
Syarifuddin, D. (2016). Nilai Wisata Budaya Seni Pertunjukan Saung Angklung Udjo Kota Bandung, Jawa Barat, Indonesia. Jurnal Manajemen Resort Dan Leisure, 13(2), 53–60.
Yoeti, O. A. (2001). Strategi Pemasaran Daerah Tujuan Wisata Menyongsong Penerapan Otonomi Daerah. Jurnal Pariwisata, 1.
Yuristiadhi, G., & Sari, S. D. L. (2017). Strategi Branding Pariwisata Indonesia Untuk Pemasaran Mancanegara. ETTISAL Journal of Communication, 2(2), 31–41.
Penerimaan Devisa Negara dari Sektor Pariwisata Capai… (industry.co.id). 1 April 2021
Ditemukan Lebih dari 30 Situs Cagar Budaya di Pangandaran - Swarapangandaran.com: Informasi dan Aspirasi Warga. 1 April 2021Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright and License Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read BIB's Posting Your Article Policy at https://www.ukinstitute.org/journals/ib/about/editorialPolicies#custom-3
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Journal of Indonesia Berdaya agrees to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Journal of Indonesia Berdaya use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
- Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
- Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
- Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Journal of Indonesia Berdaya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
