Strategi diplomasi publik Pemerintah Korea Selatan terhadap Indonesia melalui Hallyu

Authors

DOI:

https://doi.org/10.47679/ib.2021128

Keywords:

South Korea, Public diplomacy, Hallyu, Cultural Development

Abstract

South Korea is an example of a country that realizes the strategic meaning of public diplomacy. Korea uses public diplomacy with the Korean Wave or Hallyu being one of the media. The public diplomacy carried out by South Korea through Hallyu attracted the attention of many groups. Hallyu itself refers to all aspects of South Korean culture, including television dramas, films, music, fashion, hairstyles and cosmetics that spread throughout the world. This paper aims to describe the achievement of state interests through the implementation of public diplomacy. The research method used is normative research using conceptual and historical approaches and using literature study. This paper finds that public diplomacy has succeeded in increasing the popularity of South Korea. The South Korean government then uses this popular culture as a diplomatic strategy. 

Author Biography

Widya Sari Kumalaningrum, Universitas Paramadina

Studi Hubungan Internasional Universitas Paramadina

References

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Nastiti, A. (2010). Kebudayaan Populer Korea: Hallyu dan Perkembangannya di Indonesia. Skripsi, Universitas Indonesia.

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Wibowo, W. K-Drama, Industri Kreatif Berbasis Budaya Populer. Pusat Studi Korea Universitas Gajah Mada. Yogyakarta. 2013.

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Published

2021-07-05

How to Cite

Kumalaningrum, W. S. (2021). Strategi diplomasi publik Pemerintah Korea Selatan terhadap Indonesia melalui Hallyu. Indonesia Berdaya, 2(2), 141–148. https://doi.org/10.47679/ib.2021128

Issue

Vol. 2 No. 2: July 2021

Section

Articles

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