Improving the MSME Capability of the Madurese Community Through Mobile Series Applications and Digital Marketing Training
DOI:
https://doi.org/10.47679/ib.2022359Keywords:
Mobile series application, Digital marketing, Product innovation, CommunityAbstract
Technology is one of the keys to the success of SMEs. However, this is not the case in areas with limited knowledge and special skills in operating technology. Creativity and innovation in batik in Madura grew significantly along with assistance from the local government. With adequate production potential and sufficient capital, batik sales must increase. It cannot increase the poverty level in Candi Burung Village, Pamekasan Regency. Welfare improvement has not occurred due to a lack of knowledge about how to develop product innovation and does not have the skills to promote the work to the fullest. Therefore, this service aims to introduce e-commerce and social media applications, product innovation training, and develop a mobile series application system that can make it easier for batik artisans to support batik works. The methods that will be used are: creating an andragogy training application that maximizes the participation of artisans to think critically and have a dialogue by organizing socialization on the use of applications and developing promotions through digital marketing platforms. This service is carried out with the hope that it can advance the knowledge and skills as well as the ability of artisans to carry out the process of distributing their work which in turn can improve the welfare of the artisans.
References
“Bupati Pamekasan: Sentra Batik Klampar Butuh Promosi untuk Terkenal”. Accessed 21 March 2022, https://www.harianbhirawa.co.id/bupati-pamekasan-sentra-batik-klampar-butuh-promosi-untuk-terkenal/.
“Contoh Proses Bisnis Penjualan Online Sepatu di Shopee”. Accessed 20 March 2022, https://ginee.com/id/insights/contoh-proses-bisnis-penjualan-online-sepatu/.“Dilanda Pandemi, Ekspor Batik Indonesia Mampu Tembus USD 21,5 Juta”. Accessed 20 March 2022, https://www.kemenperin.go.id/artikel/22039/Dilanda-Pandemi,-Ekspor-Batik-Indonesia-Mampu-Tembus-USD-21,5-Juta.
“Indonesia batik”. Accessed 20 March 2022, https://ich.unesco.org/en/RL/indonesian-batik-00170.
“Pengembangan Industri Kreatif Batik melalui Pendekatan Pengemangab Ekonomi Lokal di Kabutapaten Pamekasan - Batik Industri Development through an Approach of Local Economic Development in Pamekasan Regency”. Accessed 20 March 2022. https://123dok.com/document/z15djo3y-pengembangan-pendekatan-pengembangan-pamekasan-industrial-development-development-pamekasan.html
Achmad Jamaludin, Zainul Arifin, and Kadarismasn Hidayat, “Pengaruh Promosi Online dan Persepsi Harga terhadap Keputusan Pembelian (Survei Pada Pelanggan Aryka Shop di Kota Malang)” (n.d.): 8.
Amanah, Agustin. Seminar Nasional Riset Inovatif, ISSN: 2339-1553. (2014).
Chong, Alain Yee Loong. “The Role of Social Media in Enhancing Guanxi and Perceived Effectiveness of E-Commerce Institutional Mechanisms in Online Marketplace,” Information & Management 55, no. 5 (July 1, 2018): 621–632. (2018).
Fadhlir Rahman. Mawardi, M. Kholid. Strategi UMKM Dalam Membangun Brand Toko Online di Marketplace (Studi Pada Komunitas Tokopedia Di Kota Bekasi),” Jurnal Administrasi Bisnis (JAB)|Vol 53, no. 1. (2017).
Hakim, Lutfi Maulana. “Batik Sebagai Warisan Budaya Bangsa Dan Nation Brand Indonesia. Nation State: Journal of International Studies. (2018) no. 1.
Iskandar Eny Kustiyah. ”Batik Sebagai Identitas Kultural Bangsa Indonesia Di Era Globalisasi”. Gema 30, no. 52. (2017).
Ismadi. Perkembangan Fungsi Seni Kerajinan Batik Bayat. Tradisi Jurnal Seni Dan Budaya Vol. 1, No. 1. (2010).
KS Mahedy, P Parmawati, K Ernanda. Pelatihan Pemanfaatan Media Online Sebagai Sarana Pemasaran Hasil Produksi Bagi Asosiasi Pengrajin Industri Kecil (APIK) Kabupaten Buleleng. Seminar Nasional Pengabdian Kepada Masyarakat. (2016).
Peraturan Menteri Perindustrian Nomor 74/M-Ind/Per/9/2007 tentang batikmark “batik Indonesia”, Accessed 17 March 2022, http://data.kemenkopmk.go.id/.
Rosyidiana, Riska Nur., Nurul, Mochamad., Rini, Indri Nurisa., Ervianty, Rizka Miladiah., Linduwati, Putri Marta. “Digitalization in Financial Reporting and Marketing on Micro, Small and Medium Enterprizes as a Strategi for Economy Recovery in The Pandemic Period”. Darmabakti Cendekia. Journal of Community Service and Engagement. (2022) Vol 4 No. 1.
Samodro. “Potensi Kearifan Lokal Untuk Mensejahterakan Masyarakat Tangerang Selatan Melalui Pengembangan Produk UKM Potensi Local Genious Dalam Meningkatkan Industri Kreatif,” Jurnal Adat : Jurnal Seni (desain) dan Budaya Dewan Kesenian Tangerang Selatan 2, no. 1. (2019.)
Suminto, R.A Sekartaji . “Batik Madura: Menilik Ciri Khas dan Makna Filosofinya”. CORAK Jurnal Seni Kriya Vol. 4 No.1, (2015).
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright and License Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read BIB's Posting Your Article Policy at https://www.ukinstitute.org/journals/ib/about/editorialPolicies#custom-3
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Journal of Indonesia Berdaya agrees to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Journal of Indonesia Berdaya use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
- Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
- Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
- Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Journal of Indonesia Berdaya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
