Pelatihan bisnis digital marketing di PT. Abisakti Surya Megakon

Authors

DOI:

https://doi.org/10.47679/ib.2023605

Keywords:

Digital Marketing, Information Technology, Hybrid Training, Digital Business, Zoom

Abstract

Digital marketing is a marketing strategy using the internet and information technology to expand traditional marketing functions. Digital marketing can help marketers establish relationships with customers to increase customer loyalty. Digital Marketing is one of the media that is currently in great demand by the public and as a support in their daily activities. Gradually, many people are starting to leave conventional marketing methods and switch to digital marketing. The problems experienced by PT. ASM is about digital marketing business marketing that can increase revenue on a sustainable scale in the era of globalization. This training will be given to employees / HR from PT. ASM to be able to improve soft skills in implementing and developing digital marketing so that it can help receive all forms of scientific and technological information that comes from outside to improve the economy for future prosperity. This training will be provided in a hybrid manner, conducted offline or online (zoom). This training will explain in more depth about digital marketing. Participants will also be taught to develop strategies to communicate brands through various digital media, as well as evaluate and measure their level of success.

Author Biographies

Firman Yudianto, Universitas Nahdlatul Ulama Surabaya

Dosen prodi Sistem Informasi

Dike Bayu Magfira, Universitas Nahdlatul Ulama Surabaya

Dosen prodi Sistem Informasi

Mukhtar Adinugroho, Universitas Nahdlatul Ulama Surabaya

Dosen prodi Manajemen

Teguh Herlambang, Universitas Nahdlatul Ulama Surabaya

Dosen prodi Sistem Informasi

Leni Yuliana, Universitas Wijaya Kusuma Surabaya

Dosen prodi PGSD

References

Susanto, F.A, Herlambang, T and Yudianto, F, 2022, “Digital Marketing Implementation in CV. Nurani Medika Lestari”, AIP Conf. Proc. 2679, 060019-1–060019-7; The First International Conference on Neuroscience and Learning Technology (ICONSATIN 2021)

Susanto, F.A, Bayu, M. Yudianto F, dan Herlambang, T, 2022, “Sistem Informasi Penjualan Pewangi Pakaian berbasis Website di Toko Parfum Rika Utami Bangil”, Remik: Riset dan E-Jurnal Manajemen Informatika Komputer, Volume 6, Nomor 3, Agustus 2022

Yudianto, F, Firdaus, M.A, Susanto, F.A, dan Herlambang, T, 2022, “Perancangan Sistem Informasi Penjualan Toko Online Galeri Nada Berbasis Website ”, Remik: Riset dan E-Jurnal Manajemen Informatika Komputer, Volume 6, Nomor 3, Agustus 2022

Susanto, F.A , Yudianto, F , Wulan, T.D and Herlambang, T, 2022,. “Sosialisasi Pembelajaran Hybrid Di SMK PGRI Sukodadi Lamongan”, Semanggi: Jurnal Pengabdian Kepada Masyarakat, Volume 1 Nomor 02, Oktober 2022

Katias, P , Herlambang, T, and Anshoru, M.Y, 2022,. “Pengembangan Sistem Manajemen Strategi Dengan Pelatihan Simulasi Estimasi Saham Perusahaan Di PT. Indo Dynamic Technology ”, Semanggi: Jurnal Pengabdian kepada Masyarakat, Volume 1 Nomor 02, Oktober 2022

Herlambang, T, Yudianto, F, and Anshori, M.Y, 2023, “Sosialisasi Penggunaan Software Sistem Navigasi dan Panduan Pesawat Tanpa Awak di SMK Sukodadi Lamongan”, Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat, Vol 3 No 1, page 51-57.

Yudianto, F., Herlambang, T dan Anggoro, S.D., 2022, “Pelatihan Desain Pembuatan Website di PT Abisakti Surya Megakon”, Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Universitas Nahdlatul Ulama Surabaya.

Herlambang, T, dan Yudianto, F, 2018., “Pelatihan E-Marketing di pondok pesantren Mukmin Mandiri Sidoarjo”, Community Development Journal, Vol 2, No 1,

Adinugroho, M., Yudianto, F., Herlambang, T., Yuliana, L., Rulyansah, A., & Anshori, M. Y. (2023), Innovation in Company Profit Management: Socialization of Numerical Calculation for Efficiency Improvement at PT AJISAKA. Indonesian Journal of Cultural and Community Development, 14(2).

Herlambang T., Adinugroho, M., Yudianto, F., Yuliana, L. (2023). Sosialisasi Perhitungan Sistem Navigasi pada Wahana Tanpa Awak Untuk Mendukung Sistem Pertahanan Nasional di PT. AJISAKA. Journal of Community Engagement, Volume 4 Nomor 4, Juni 2023

Yudianto, F., Herlambang, T., Adinugroho, M., Anshori, M. Y., Kurniastuti, I., & Rizqina, R. (2023). Enhancing E-Marketing Competence of Islamic Boarding School Students: A Case Study of Al Muin Syarif Hidayatullah. Indonesian Journal of Cultural and Community Development, 14(2).

Yudianto, F., Herlambang, T., Adinugroho, M., Meutia, NS. (2023)., “Desain Arsitektur Data Administrator Kependudukan Sistem Informasi Desa”, Journal of Community Engagement, Volume 4 Nomor 3, April 2023.

Yudianto, F, Herlambang, T, Anshori, M.Y, Adinugroho, M, dan Rulyansah, A, 2023., “Sosialisasi Perhitungan Numerik Terkait Forecasting Pengunjung Hotel (Studi di Hotel Primebiz Surabaya)”, Journal of Community Engagement, Volume 4 Nomor 3, April 2023.

Yudianto, F, Herlambang, T, Adinugroho, M, Magfira, D.B, 2023., “Perancangan sistem informasi peminjaman ruangan pada PT. Multi Aneka Pangan Nusantara”, Journal of Community Engagement, Volume 4 Nomor 3, April 2023.

Yuliana, L., Adinugroho, M., Yudianto, F., Herlambang, T., Susanto, F. A., & Rihlah, J. (2023). Exploring the Use of Microsoft PowerPoint for Early Childhood Education: A Community Engagement Program. Indonesian Journal of Cultural and Community Development, 14(2).

Katias, P , Herlambang, T, and Anshori, M.Y, 2022,. “Pengembangan Sistem Manajemen Strategi Dengan Pelatihan Simulasi Estimasi Saham Perusahaan Di PT. Indo Dynamic Technology ”, Semanggi: Jurnal Pengabdian kepada Masyarakat, Volume 1 Nomor 02, Oktober 2022.

Herlambang, T, Yudianto, F, and Anshori, M.Y, 2023, “Sosialisasi Penggunaan Software Sistem Navigasi dan Panduan Pesawat Tanpa Awak di SMK Sukodadi Lamongan”, Jurnal KeDayMas: Kemitraan dan Pemberdayaan Masyarakat, Vol 3 No 1, page 51-57.

Anshori, M.Y, Susanto, Shawyun, T, Madrigal, D.V, Rahmalia, D, Susanto, F.A., Herlambang, T, and Adzkiya, D, 2022, “Estimation of closed hotels and restaurants in Jakarta as impact of corona virus disease spread using adaptive neuro fuzzy inference system”, International Journal of Artificial Intelligence (IJAI), Vol 11 No 2, June 2022.

Susanto, F.A, Anshori, M.Y., Rahmalia, D, Oktafianto, K., Adzkiya D., Katias, P., and Herlambang,T., 2022, “Estimation of Closed Hotels and Restaurants in Jakarta as Impact of Corona Virus Disease (Covid-19) Spread Using Backpropagation Neural Network, Nonlinear Dynamics and System Theory”, Vol 22 No 4, September 2022, page 457-467.

Muhith, A, Susanto, I.H, Rahmalia, D, Adzkiya, D, and Herlambang, T, 2022, “The Analysis of Demand and Supply of Blood in Hospital in Surabaya City Using Panel Data Regression”, Nonlinear Dynamics and System Theory, Vol 22 No 5, December 2022, page 550-560.

Downloads

Published

2023-08-21

How to Cite

Yudianto, F., Magfira, D. B., Adinugroho, M., Herlambang, T., & Yuliana, L. (2023). Pelatihan bisnis digital marketing di PT. Abisakti Surya Megakon. Indonesia Berdaya, 4(4), 1557–1564. https://doi.org/10.47679/ib.2023605

Issue

Vol. 4 No. 4 (2023)

Section

Articles

Citation Check

License

Copyright and License Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read BIB's Posting Your Article Policy at https://www.ukinstitute.org/journals/ib/about/editorialPolicies#custom-3
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Journal of Indonesia Berdaya agrees to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Licensing for Data Publication

Journal of Indonesia Berdaya use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.

 

Creative Commons License
Journal of Indonesia Berdaya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.