Hubungan Komunikasi Interpersonal Tour Leader dengan Kepuasan Jamaah Haji Khusus Ujas Tour Tahun 2024

Authors

  • Erna Dusra Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Universitas Hasanuddin, Indonesia
  • Muhammad Akbar Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Universitas Hasanuddin, Makassar, Indonesia, Indonesia
  • Alem Febri Sonni Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Hasanuddin, Indonesia

DOI:

https://doi.org/10.47679/ib.2024888

Keywords:

Komunikasi Interpersonal, Tour leader, Kepuasan Jamaah haji, Ujas Tour

Abstract

Ada dua cara mengukur kepuasan pelanggan, yang pertama melihat pelayanan yang diinginkan (desired service), yang kedua pelayanan yang dianggap cukup (adequate service). Tour leader sebagai bagian dari pelayanan yang dimiliki oleh travel umrah dan haji khusus sehingga Tour leader memiliki peran dalam memenuhi harapan jamaah dan meningkatkan kepuasan pelanggan. Tour leader dituntut untuk bisa mengelola kepuasan jamaah haji dengan cara memahami kebutuhan dan harapan, serta memberikan solusi yang memuaskan dan komunikatif. Tujuan penelitian ini yaitu untuk menganalisis komunikasi interpersonal Tour leader, menganalisis kepuasan jamaah haji khusus Ujas Tour dan hubungan antara komunikasi interpersonal Tour leader dengan kepuasan jamaah haji khusus Ujas Tour. Metode penelitian ini menggunakan kuantitatif, sampel penelitian terdiri dari 42 responden yang dipilih melalui teknik probability sampling yaitu memberikan peluang yang sama kepada seluruh populasi untuk menjadi anggota sampel. Teori yang digunakan dalam penelitian ini adalah Penetrasi Sosial dengan dimensi dalam teori DeVito Komunikasi Interpersonal dan Wilkie Kepuasan Pelanggan. Hasil penelitian menunjukkan bahwa terdapat hubungan positif antara Komunikasi Interpersonal Tour leader dengan Kepuasan jamaah haji khusus Ujas Tour sebesar 0,664 berdasarkan tingkat korelasi dan hasil uji analisis statistic diperoleh nilai p = 0,000 (kurang dari 0,05), dan df = 4 dengan demikian nilai Xhitung 33,097 lebih dari Xtabel 9.488. Hipotesis penelitian H₁ diterima dan H₀ ditolak, ada hubungan yang signifikansi antara komunikasi interpersonal Tour leader dengan kepuasan jamaah haji khusus tahun 2024.

References

Daryanto & Ismanto Setyobudi. 2014. Konsumen dan Pelayanan Prima. Yogyakarta: Gava Media.

Devito, Joseph A. 2011. Komunikasi Antar Manusia Edisi Ke-5. Pamulang Tangerang Selatan: Karisma Publishing Group. Kementerian Agama Republik Indonesia. 2024. Pahami Manasik, Haji T idak Sah Bila Jamaah Tinggalkan Salah Satu Ruku Haji. https://kemenag.go.id/.

Laksana, Muhibudin Wijaya. 2015. Psikologi Komunikasi Membangun Komunikasi yang Efektif d alam Interaksi Manusia, Bandung: Pustaka Setia

Oliver, Riscard L. 1997. SatisfactionA Behavioral Perpective On The Consumer. Singapore: McGraw- Hill Education.

Sugiyono. 2019. Metodologi Penelitian Kuantitatif dan Kualitatif dan R&D. Bandung: Alfabeta.

Ujastour. 2023. Profil Ujas Tour, (Online). https://ujastour.id/cabang/.

West, Richard, and Lynn Turner. (2014). Introducing Communication Theory Fifth Edition. New York: McGraw-Hill Education.

Downloads

Published

2024-08-02

How to Cite

Dusra, E., Akbar, M., & Sonni, A. F. (2024). Hubungan Komunikasi Interpersonal Tour Leader dengan Kepuasan Jamaah Haji Khusus Ujas Tour Tahun 2024. Indonesia Berdaya, 5(3), 1101–1122. https://doi.org/10.47679/ib.2024888

Issue

Vol. 5 No. 3 (2024)

Section

Articles

Citation Check

License

Copyright and License Agreement

In submitting the manuscript to the journal, the authors certify that:

  • They are authorized by their co-authors to enter into these arrangements.
  • The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read BIB's Posting Your Article Policy at https://www.ukinstitute.org/journals/ib/about/editorialPolicies#custom-3
  • That it is not under consideration for publication elsewhere,
  • That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
  • They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
  • They agree to the following license and copyright agreement.

Copyright

Authors who publish with Journal of Indonesia Berdaya agrees to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

Licensing for Data Publication

Journal of Indonesia Berdaya use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:

Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.

 

Creative Commons License
Journal of Indonesia Berdaya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.