Pengetahuan Pelaku UMKM Tentang Kemasan Dan Pendampingan Pemasaran Berbasis Digital Dalam Pengembangan Usaha Tape Gambut
DOI:
https://doi.org/10.47679/ib.2024941Keywords:
Pengetahuan, Kemasan, Pemasaran, UMKM, TapeAbstract
Salah satu upaya yang dapat dilakukan dalam pengembangan produk adalah melalui kemasan. Kemasan diharapkan mampu mempengaruhi konsumen untuk memberikan kesan positif. Kemasan produk perlu diperhatikan dalam persaingan di dunia bisnis. Terutama untuk produk makanan yang mempunyai banyak pesaing di pasaran. Disamping itu, saat ini kemajuan teknologi menjadi hal yang tidak dapat dihindari. Kemajuan teknologi dimanfaatkan untuk memperluas pengenalan produk kepada konsumen dengan lebih cepat dan mudah. Teknologi digital menawarkan kesempatan untuk semua pelaku usaha. Pemasaran berbasis digital dapat menjangkau seluruh masyarakat dimanapun mereka berada. Kegiatan pengabdian ini diharapkan dapat menyelesaikan permasalahan keterbatasan pengetahuan dan keterampilan UMKM tape gambut dalam penjualan tape gambut. Metode yang digunakan berupa ceramah interaktif dan demonstrasi praktik. Untuk mengetahui tingkat pengetahuan mitra UMKM sebelum dan sesudah penyampaian edukasi, pelatihan dan pendampingan dilakukan pre-test dan post-test yang diikuti sebanyak 21 responden. Kegiatan pengabdian ini menunjukkan terjadinya peningkatan pengetahuan terkait konsep kemasan dapat dilihat dari adanya peningkatan nilai sebesar 22,14 dan peningkatan nilai sebesar 41,54 terkait pemasaran berbasis digital.
Abstract: One of the efforts that can be made in product development is through packaging. Packaging is expected to be able to influence consumers to give a positive impression. Product packaging needs to be considered in the competition in the business world. Especially for food products that have many competitors in the market. In addition, currently technological advances are inevitable. Technological advances are used to expand product introduction to consumers more quickly and easily. Digital technology offers opportunities for all business actors. Digital-based marketing can reach all people wherever they are. This service activity is expected to solve the problem of limited knowledge and skills of peat tape MSMEs in the sale of peat tape. The methods used are in the form of interactive lectures and practical demonstrations. To find out the level of knowledge of MSME partners before and after the delivery of education, training and mentoring were carried out pre-test and post-test which were attended by 21 respondents This service activity shows an increase in knowledge related to the concept of packaging, which can be seen from an increase in value of 22.14 and an increase in value of 41.54 related to digital-based marketing.
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