Sosialisasi strategi bisnis sebagai upaya pengembangan usaha pada pelaku UMKM Desa Pematang Serai Kabupaten Langkat (Socialization of business strategies as an effort to develop businesses for MSME actors in Pematang Serai Village, Langkat Regency)
DOI:
https://doi.org/10.47679/ib.2025993Keywords:
Strategibisnis, pengembanganusaha, umkmAbstract
Permasalahan yang ditemukan dan solusi yang ditawarkan : Kurangnya modal, kurangnya akses pasar, kurangnya keterampilan dan kurangnya dukungan Pemerintah. Solusi: (1) Pemerintah desa dapat memberikan bantuan modal kepada para pelaku usaha di desa ini. Bantuan modal ini dapat berupa pinjaman lunak atau hibah. Bantuan modal ini dapat digunakan oleh para pelaku usaha untuk membeli bahan baku, peralatan, dan pemasaran. (2) Pemerintah desa dapat memberikan pelatihan kepada para pelaku usaha di desa ini. Pelatihan ini dapat berupa pelatihan manajemen, pemasaran, dan produksi. Pelatihan ini dapat membantu para pelaku usaha untuk meningkatkan keterampilan dan pengetahuannya sehingga dapat bersaing dengan pelaku usaha yang lebih besar dan lebih modern. (3) Pemerintah desa dapat memfasilitasi pelaku usaha di desa ini untuk mengakses pasar yang lebih luas. Hal ini dapat dilakukan dengan mengadakan pameran, bazar, dan promosi. Pemerintah desa juga dapat bekerja sama dengan pihak swasta untuk membantu para pelaku usaha dalam memasarkan produknya.
Abstract. Problems found and solutions offered: Lack of capital, lack of market access, lack of skills and lack of government support. Solutions: (1) The village government can provide capital assistance to business actors in this village. This capital assistance can be in the form of soft loans or grants. This capital assistance can be used by business actors to purchase raw materials, equipment, and marketing. (2) The village government can provide training to business actors in this village. This training can be in the form of management, marketing, and production training. This training can help business actors to improve their skills and knowledge so that they can compete with larger and more modern business actors. (3) The village government can facilitate business actors in this village to access a wider market. This can be done by holding exhibitions, bazaars, and promotions. The village government can also work with the private sector to help business actors market their products.
References
Arikunto, Suharsimi. (2018). Prosedur Penelitian Suatu Pendekatan Praktek.Jakarta: Rineka Cipta. Edisi ke 6, PT. Raja Grafindo Persada, Depok, 16956.
Arini, Mukzam dan Ruhana (2015). Pengaruh Kemampuan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan (Studi Pada Karyawan Pt Perkebunan Nusantara X (Pabrik Gula) Djombang Baru). Jurnal Bisnis Manajemen.
Creswell, J. (2010). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. PT Pustaka Pelajar.
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Badan Penerbit Universitas Diponegoro.
Fajar, Azmi Kurniawan. 2016. Pengaruh Pendidikan Dan Pelatihan Terhadap Kemampuan Dan Kinerja Karyawan Studi Kasus Pada Karyawan PT. PLN (Pesero) Area Malang :UB
Ghozali, Imam. (2018). Aplikasi Analisis Multivariete Dengan Program IBM SPSS23 (Edisi 8).Cetakan ke VIII. Semarang : Badan Penerbit Universitas Diponegoro 16956.
Hasibuan, Malayu S.P. (2019). Manajemen Sumber Daya Manusia. Edisi Revisi,PT.Bumi Aksara Jakarta.
Kasmir. (2018). Manajemen Sumber Daya Manusia (Teori dan Praktik). Depok: PT. Rajagrafindo Persada.
Mangkunegara. (2018). Manajemen Sumber daya Manusia perusahaan. Bandung: PT Remaja Rosdakarya.
Ridha, Sinring dan Chalid (2019). Pengaruh Kemampuan Kerja, Motivasi Kerja dan Lingkungan KerjaTerhadap Kinerja Karyawan Pada Dinas Kebudayaan Dan Kepariwisataan Provinsi Sulawesi Selatan. Jurnal Bisnis Manajemen.
Robbins, Sthephen P. Dan Judge, Timothy A. 2008. Perilaku Organisasi. Edisi Kedua Belas. Jakarta : Salemba Empat.
Sedarmayanti (2019). Tata Kerjadan Produktivitas Kerja Karyawan. Cetakan Ketiga. Bandung : Penerbit CV. Mandar Maju.
Sedarmayanti. 2001. Sumber Daya Manusia dan Produktivitas Kerja. Bandung : CV mandar Maju
Sugiyono, (2018). Metode Penelitian Kuantitatif, Kualitatif dan R&D Alfabeta,Bandung.
Sukmana, Ganjar Mulya. 2014. Pengaruh Tingkat Pendidikan, Pengalaman Kerja, Dan Pemberian Insentif Kerja Terhadap Produktivitas Tenaga Kerja (Studi Kasus CV. Yugatama Prima Mandiri Kab. Jember) : UB
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Affabeta
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright and License Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal. Please also carefully read BIB's Posting Your Article Policy at https://www.ukinstitute.org/journals/ib/about/editorialPolicies#custom-3
- That it is not under consideration for publication elsewhere,
- That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with Journal of Indonesia Berdaya agrees to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under an Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
Licensing for Data Publication
Journal of Indonesia Berdaya use a variety of waivers and licenses, that are specifically designed for and appropriate for the treatment of data:
- Open Data Commons Attribution License, http://www.opendatacommons.org/licenses/by/1.0/ (default)
- Creative Commons CC-Zero Waiver, http://creativecommons.org/publicdomain/zero/1.0/
- Open Data Commons Public Domain Dedication and Licence, http://www.opendatacommons.org/licenses/pddl/1-0/
Other data publishing licenses may be allowed as exceptions (subject to approval by the editor on a case-by-case basis) and should be justified with a written statement from the author, which will be published with the article.
Journal of Indonesia Berdaya is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
